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Fair Collection Notice Principles

What personal information is shared with Jaguar Land Rover and how Jaguar Land Rover will use it?

Heritage Land Rover is part of the network of independent companies (which for the purposes of this notice we refer to as the Jaguar Land Rover Retail Network). Each company offers services that are able to support a Jaguar Land Rover customer. They may provide services that support the proper handling of the underlying contractual relationships of which a Jaguar Land Rover vehicle owner may be a party (in particular, in connection with a vehicle, parts or accessories purchase contract, leasing/financing contract, workshop/guarantee order), or they may offer services that support a Jaguar Land Rover customer or prospect for example, in provision of pre-contractual measures where requested (for example, a test drive or a brochure).

From time to time, Heritage Land Rover may collect personal data from you either directly, or through Jaguar Land Rover, its group companies or the Jaguar Land Rover Retail Network and preferred partners. This information that may be collected will always be made clear to you from the forms or documents available for you to see at the time of data collection.

Personal data will be shared with Jaguar Land Rover (and may be shared with its group companies and other identified third parties, including the Jaguar Land Rover Retailer Network), for the purposes explained here and set out in its privacy policies linked below.

This personal data could include details such as your name, email address, country, identity information including date and place of birth, contact data and your references and customer profile (e.g. marital status, fleet size, possible preferences for vehicle purchase and service), as well as details of vehicles purchased or transactions entered into with Jaguar Land Rover or its retail network, and banks details where applicable. Jaguar Land Rover may also combine and aggregate information received from you or our retailers and business partners through your different interactions with its brands and services.

When you enquire about, agree to receive information about or purchase a vehicle from Heritage Land Rover, any information you provide will be shared with Jaguar Land Rover and processed for the purpose of managing your enquiry or vehicle purchase, and in particular information will be processed for the purposes below:

  1. To manage your orders, [where appropriate to provide services (including but not limited to any applicable vehicle software updates), and to support your requests for information, products of services;

  2. Where you take a service (for example a test drive), or purchase a Jaguar Land Rover vehicle, the service your receive will include follow up satisfaction surveys from Jaguar Land Rover. These help us to understand the experience you have received, and can be used by Jaguar Land Rover to follow up on any comments you share and carry out assessment to improve their ongoing product and service quality. It is a legitimate interest of Jaguar Land Rover to process personal data to provide its products and services. Jaguar Land Rover also has a legitimate interest where it sends surveys to develop its relationship with existing customers and to assess service performance and standards. For further information about Jaguar Land Rover’s personal data handling processes please see the Jaguar Land Rover privacy policies in the links below. As part of the assessed legitimate interest balance, you will be given the option in surveys that are emailed to you, to opt-out at each email instance.

  3. If you purchase a Jaguar Land Rover vehicle from us taking on a finance agreement, the finance provider may pass on periodically information from your agreement to us, and also to Jaguar Land Rover. The information passed to Jaguar Land Rover can include information about term, charges and payments, agreement number, contract details, start and end agreement dates, and vehicle details. Jaguar Land Rover will handle personal data it receives and use it for the purposes described below it its privacy policies (links below). Where permitted, and at a point nearing the end of your initial finance period, Jaguar Land Rover may use your contact data to provide you with news on similar products and services which may interest you.

  4. If you choose, you can select with us to receive direct marketing communications from Jaguar Land Rover, by selecting that option on a marketing registration form. We will share these marketing permissions with Jaguar Land Rover.

  5. Jaguar Land Rover use the information for purposes that include analytics, research and development, marketing and market research, customer and service satisfaction and product and service improvement programmes, to help it better understand your service experiences, to improve Jaguar Land Rover products and services, and to make your transactions and communications with Jaguar Land Rover and its retail network more tailored and enjoyable. For full information about the purposes for which Jaguar Land Rover process personal data, please see the privacy policy links below.

Jaguar Land Rover may from time to time and in accordance with its privacy policies, disclose information to the identified categories of recipient company or organisation for the purposes explained in its privacy policies. Should this happen, Jaguar Land Rover will require that any third party companies who handle your information comply with applicable privacy and data protection rules.

For more information about how Jaguar Land Rover and its group companies handle and protect your personal information, please refer to.

Privacy Policy:


Land Rover;



Any questions to Jaguar Land Rover?

You have the right as an individual to find out what information Jaguar Land Rover hold about you and make corrections in necessary. You also have the right to ask us to not to use your information in certain circumstances, including for marketing purposes by choosing not to give your consent to any marketing or registration forms. For full information about your data protection rights, please see the Jaguar Land Rover privacy policies linked above.

If you have any specific questions that are not covered in this section, or want to know what information we currently store on you, please contact:

For questions about Jaguar Land Rover’s data handling activities, please contact:

Land Rover:


If you have a specific data protection concern or complaint, you can address it to the Jaguar Land Rover Data Protection & Policy Team at

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